How it all works

The creative process overview

I'm keen to get to know you and understand your business story, goals and target audience before I start designing. 

To design a meaningful, cohesive, beautiful brand identity it takes research, thought, and attention to detail. I want to make sure your final design package reflects you and your brand and sends the right message to your people.

We’ll set clear goals and follow this process to make sure the final outcome looks good and performs well for you.

Let's get creating!

We’ll chat all things design at the start of your project. I’ll then send you a brief questionnaire so we set expectations between us.

Once we're all on the same page and I understand who you are and what your business offers in the marketplace, I’ll do some research and put together a visual moodboard so we have a clear direction and vision for your beautiful design.

Armed with all the info I'll start sketching some ideas. I'll start with pen to paper, and later will refine the concepts into digital options.

I'll present some options I think best fit the brief and stay true to what you were looking for. I'll present these in a number of formats and scenarios so you can see what the options might look like in print, web or on physical items.

You can let me know what you like or don't like – balancing that I'll refine your chosen idea to produce the final outcome that is true to your vision.

With completed designs agreed, it's almost the last step of the process. I'll provide you with the final design package which includes all the files, colours and info you need to successfully bring your project to life!